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30th May 2018
The Nike Air Max 98 is in full effect for 2018, and we can tell that the hype around this sneaker is increasing as each new colorway is revealed. While the 98 model is certainly not as storied as the recognized “flagship” models like the Air Max 97, fans of the bubble remember the shoe fondly – and the mainstream is just now jumping on the bandwagon. Here’s a list of ten things you should know about the “it” Air Max shoe of 2018, one of the most underrated sneakers in Nike’s cushioning legacy.It’s not often that Nike gives fans a chance at exclusive player edition (PE) colorways of its signature sneakers — especially those belonging to LeBron
James — but the brand is doing just that, with a new campaign it’s
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calling LeBron Watch.Paul George’s latest signature Nike shoe, the PG2, was
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designed in tandem with PlayStation and dropped last weekend. Since then, pairs
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have already landed on the resell market for over $1,000. For most sneakerheads, this was to be expected, but gamers that wanted to scoop the exclusive PlayStation-branded gear were in for a shock.
Debuted yesterday during the Cleveland Cavaliers’ road game against the Detroit Pistons, the LeBron Watch program will see five of the All-Star ballers’ exclusive LeBron 15 styles going to the public. Each model pays tribute to James’ favorite Nike shoes and the athletes that inspired him, and will be released after James wears them on court.
“When I was a kid, the athletes and the shoes represented in this series inspired
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me to chase my dream of one day becoming a professional athlete,
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” James said in a press release. “It’s important to me to share these
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stories and inspiration with my fans. I want them to be a part of every step
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of my journey, so I’m excited we’re making these shoes available to them.”
The first style to be officially unveiled is a LeBron 15 inspired by the Nike Waffle Trainer, the brand’s first shoe. The player edition style features a bright blue upper with yellow accents and details referencing the historic Nike sneaker. However, this style is not one of the five that will be available to the public, as Nike noted that it is “currently only made for LeBron.”
Nike also previewed possibilities for upcoming LeBron 15 PE colorways including styles inspired by Nike’s ACG and Air Max lines, baseball Hall of Famer Ken Griffey Jr. and more.
Lucca Lane's Debut Collection is Designed to Inspire andPower
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The all-new Lucca Lane shoe brand is making waves in the footwear
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industry. Leading designers from around the world came together to bring
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a fresh, modern, casual perspective on footwear.
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