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Joined: 27th Aug 2018
27th Aug 2018
Because of this, Adidas has been more of an lifestyle brand here. The brand is extremely popular among the young Chinese which is not uncommon to see them wearing
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and clothing at education, work, and out to the street. As sports contribution rates rise in The far east, we expect to observe the proportion of athletic wear to add to, which is a big opportunity for all of us in the coming a long time.
As in the rest of the world, many Chinese consumers associate Adidas using its rich heritage as any soccer brand. This acquaintance is reinforced by the sponsorship and advertising strategies with athletes like
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and Lionel Messi.
Nonetheless, in China the growth in popularity in the NBA has made basketball a straight more important business for folks. Adidas-sponsored players like Derrick Flower and Dwight Howard possess made multiple trips to
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and have become extremely popular here.
Andrew: How would you characterize
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the competitive landscape of the sportswear industry in Offshore?
Erick: As is the case in much of the globe now, the sportswear industry in China is often a two horse race somewhere between Adidas and Nike. Although other international brands are present in China, they have been eclipsed lately by the emergence involving some formidable local Offshore brands. The market is incredibly dynamic and competition can be fierce. The sheer size in the opportunity ensures that this
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will be the case for quite a while to come.
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